Leadfeeder

Most B2B websites see hundreds of company visits and identify almost none of them. Marketing spends to bring the traffic; sales starts from cold. Leadfeeder closes that gap: it identifies the companies visiting your website, tracks what they look at, and turns anonymous traffic into named accounts a sales team can actually work.

Aoris is a Leadfeeder partner. That means implementation, integration, and — where it fits — advice on when Leadfeeder is the right answer and when it isn’t.

THE problem

Sound familiar?

  • You know your website has traffic. You don’t know which companies are on it.
  • Sales spends time on cold outbound while high-intent companies browse the site and leave without a trace.
  • Marketing shows traffic and MQLs; sales asks who’s actually ready to buy.
  • The CRM has intent data on contacts you already know — nothing on the companies you don’t.
  • You’ve looked at Leadfeeder before and weren’t sure if it fits the way you actually work.

THE TOOL

What Leadfeeder does

Three capabilities, in the order they matter for most B2B teams.

Company identification.

Match anonymous website traffic to named companies using IP-to-company data, enriched with 10+ years of European trade register depth from the Echobot merger. Particularly strong for industrial and B2B services accounts that browse quietly and never fill a form.

Intent scoring and lead qualification.

Behavioral signals (pages viewed, return visits, time on site) combined with firmographic filters (industry, company size, geography) to surface accounts worth a sales conversation now — not next quarter.

CRM integration and workflow.

Identified companies flow into HubSpot, Pipedrive, Salesforce, or any CRM in the stack. Alerts route to owners, deals get context, lost-deal accounts get flagged when they return.

Account monitoring and territories.

Follow named accounts and territories continuously — trigger alerts when a target account visits, flag lost deals when they return, watch competitor movement. Turns Leadfeeder from a discovery tool into a targeted intelligence layer.
 

CRM integration and workflow.

Identified companies flow into HubSpot, Pipedrive, Salesforce, or any CRM in the stack. Alerts route to owners, deals get context, lost-deal accounts get flagged when they return.
 

Reporting and attribution.

Connect website activity to sales pipeline — which accounts, which sources, which campaigns produced identified visits, which converted. Gives marketing the account-level attribution that traffic dashboards can’t.
 

THE WORK

Where Aoris Digital comes in

Leadfeeder is a powerful tool. Whether it delivers depends on how it’s wired into the rest of the stack and how the team acts on it.

Implementation

Setup, filters, integrations, lead scoring, workflow. Making sure the identifications that reach sales are ones sales actually wants — not a firehose of noise.

Integration into a wider stack.

Leadfeeder into HubSpot, Pipedrive, Salesforce, Adobe. Automation platforms — Zapier, n8n, Make, Pabbly — for standard connections, custom code where the situation demands it, and Claude in the loop as part of how the work gets built. This is where the Martech landscape fit and integration service does its work.

Managed operation.

For teams that don’t have someone internally driving Leadfeeder day-to-day. Weekly signal review, filter refinement, monthly intelligence brief. The most common way clients get real value out of the tool over time.

Make – N8N – Pabbly – Zapier – Custom Code – Claude –Make – N8N – Pabbly – Zapier – Custom Code – Claude –

THE PARTNERSHIP

Partnership status

Aoris is a Leadfeeder partner — currently Sales/Reseller and Affiliate, migrating to Solution Partner. In practice, that means Aoris is credentialed to implement, integrate, and operate Leadfeeder for client teams, and to be paid for that work through both project fees and partner commission.

Partnership status doesn’t determine Aoris’s advice. If Leadfeeder isn’t the right answer for your situation, we’ll say so.

Leadfeeder - identifying B2B intent data

Ready to make sense of your
website traffic?

Most engagements start with a conversation about whether Leadfeeder is the right tool for the problem, and whether Aoris is the right fit for the work.