Fractional marketing operations / CRM manager

There’s a stage in a company’s growth where the CRM and marketing stack have outgrown the founder or VP managing them on the side, but haven’t yet justified a full-time hire. The platform drifts. Workflows accumulate. Reports diverge from reality. The team works around problems nobody has time to fix.

This is the role that fills that gap — embedded, part-time ownership of the martech practice. Measured in months and in the maturity of what gets left behind, not in deliverables.

Who this is for

You’re between “the founder runs HubSpot in their spare time” and “we have a full-time RevOps hire.” You need someone senior in the seat — making decisions, owning the platform — without the cost or commitment of a permanent role. Or you’re recruiting that role, and need bridge ownership while the right person is found and onboarded.

What you get

Embedded, ongoing ownership of the martech practice.

Regular time on the system.

Review, cleanup, optimisation — the small decisions that don’t make a project but matter cumulatively.

Standing presence where the platform questions come up.

Sales reviews, marketing planning, leadership reporting — the senior judgment of an external consultant with the continuity of an internal owner.

A documented handover when it's time.

When the engagement ends or transitions to an internal hire, what gets left behind is a system someone else can pick up — not a body of knowledge that walks out the door with me.

Engagements typically run six to twelve months, sized to the maturity gap.

Platforms

Platform-agnostic by design. Engagements have run on HubSpot, Salesforce, and Adobe-led stacks, but the fractional ownership skill is the constant — the platform is the variable.